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Shawn McMichael Group Product Manager |
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As group product manager for Microsoft Casual Games, Shawn McMichael is responsible for all aspects of sales generation including advertising, sponsorships and demand generation for downloadable content for several of Microsoft Casual Games’ platforms, including Xbox Live Arcade and MSN Games. During his ten-year tenure at Microsoft, McMichael has worked as the group manager for Microsoft’s Direct Acquisition group where he was responsible for all MSN direct strategic planning, budgeting and implementation of acquisitions and growth strategies through direct response marketing. He also served as product planner for MSN 8 where he successfully drove premium services and was the group marketing manager for Microsoft’s mobile devices division for the introduction of the Pocket PC and Auto PC. McMichael has a bachelor’s degree in organizational communications from San Francisco State University. |
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