Erica Chriss brings with her ten years of experience in the mobile industry, developing projects and relationships in the wireless industry. As Vice President of Business Development for LimeLife, Erica is responsible for forging relationships w

ith major media and consumer brands, including advertisers. 
Prior to LimeLife, Erica was Director of Business Development for Digital Chocolate where she was responsible for the development and deployment of corporate strategy surrounding brand licensing, OEMs, and emerging markets/technologies.

Prior to Digital Chocolate, Erica was with Bain & Company where she worked with the Telecom and Technology Practice to identify market trends and strategic business development priorities.

Erica also served as the Director of Content Partnerships at NextBus Information Systems, an early leader in the location-based services space, and has been a member of the Wireless Internet Counsel and the Wireless Advertising Association.