Tony has 12 years experience in senior management in the entertainment industry. He has been instrumental in launching some of the largest games brands into the mobile market including EA and Disney mobile content while at Digital Bridges (now I-Play), one of the leading mobile phone content providers of entertainment.

As Global retail Sales Director he was instrumental in launching mobile phone games into the European retail market. Prior to this role, Tony was a co-founder and Business Development Director of Digimask, a technology solution for the games industry. Between the period of 1995-99, Tony was Sales Director at Telstar and helped launch their video games division.

Tony co-founded Player X with Ari Honka in December, 2003.