As a pioneer in digital commerce, Robb has been creating innovative e-commerce, DRM and Interactive advertising product solutions for over 10 years. Currently Robb drives the ecommerce and interactive marketing product strategy for Macrovision’s Trymedia Games division. Prior to Macrovision, Robb started the e-commerce team at iBEAM Broadcasting, developing streaming advertising, syndication, PPV and DRM products for digital media. As employee #7 at CyberSource, Robb drove the product strategy that transitioned the company from an Internet e-Tailer, software.net (beyond.com), to the leading On-Demand commerce provider. This included a patent for Sm@rtCert, an early DRM and Marketing solution. Robb is a strong advocate of consumer controlled media and advertising consumption.
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